Digital Marketing Manager (H/F)
About the role
As Digital Marketing Manager, you will drive digital marketing across the business, linking up with other key data users to ensure we are leveraging the digital insight we gather across the marketing department. Together with the team, you will be responsible for delivering global, purpose-driven marketing communications campaigns that drive brand awareness and deliver leads. The Digital Marketing Manager will also ensure the required budget, resources and governance is in place to move our digital marketing to the next level.
As InterCloud’s Digital Marketing Manager, you will also be in charge of:
- Executing the brand identity and strategy/messaging across all digital channels and driving the ongoing development of the InterCloud website.
- Leading the optimization of our website and our HubSpot usage. With this, the Digital Marketing Manager must have demonstrable experience of leading website optimization and should be comfortable utilizing a CMS to continuously improve website content and the user journey.
- Developing and owning digital communications to the InterCloud audiences.
- Implementing nurture programs to drive industry and/or persona-specific messaging as well as delivering on our brand awareness objectives.
- Optimising all digital channels to raise the profile, visibility, views, and social engagement and contribute to increased brand recognition.
- Maintaining an overview of all online communications, external-facing digital products, and social media across Intercloud, developing and promoting standards and processes to ensure quality, usability, and consistency for our audiences.
- Being the company’s thought-leader for digital campaign and helping to define the current and future martech roadmap.
- Owning the social media strategy and execution, driving content from marketing campaigns through all social channels.
- Monitoring and analysing competitor digital marketing activities.
- Implementing and owning SEO for InterCloud and driving paid digital activity to support our growth and awareness objectives.
- Appointing suppliers of digital services and overseeing InterCloud’s relationships with them, ensuring they provide high-quality service and value for money.
- Partnering with the broader marketing team to shape and execute digital plans, with a strong focus on maximizing conversion and delivering pipeline.
Requirements
- Deep experience with marketing & sales ops automation tools (SFDC, HubSpot experience is essential).
- Proven experience of B2B tech marketing, ideally in the cloud, telco, or networking space.
- Ability to problem solve, innovate and synthesise complex product information.
- Good business sense and an ability to prioritise activity to deliver results.
- A strong campaign marketer with experience in inbound and outbound marketing, content marketing, intent marketing, email nurturing, audience segmentation, advertising, content syndication, website optimization and communications.
- Fluent in French and English.
- Département
- Go To Market
Paris
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Environnement international
Nous sommes une entreprise très multiculturelle et internationale. Nous avons des bureaux dans plusieurs pays d'Europe (France, Espagne, Pays-Bas, Royaume-Uni et toujours en expansion...) et nous sommes heureux d'accueillir des personnes de tous horizons.
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Projets et technologies innovants
Nos équipes sont composées de spécialistes dans leur domaine. Ce que vous ne savez peut-être pas aujourd'hui, vous l'apprendrez demain. Vous serez mis au défi et encouragé à évoluer dès le premier jour pour acquérir de nouvelles compétences et participer au succès de l'entreprise.
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Flexibilité
Du travail hybride au full remote, que ce soit en France, en Espagne, au Royaume-Uni ou aux Pays-Bas, vous bénéficiez d'une grande souplesse dans l'organisation de votre travail. Vous pourrez également sélectionner votre équipement pour avoir celui qui convient le mieux à vos besoins.
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Esprit d'équipe
Rejoindre Intercloud, c'est rejoindre une équipe multiculturelle composée de plus de 80 personnes passionnées. Nous cultivons notre esprit d'équipe en partageant de bons moments lors de nos événements internes : weekly, apericlouds, offsites, etc.
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Développement professionnel
Tout au long de votre parcours avec nous, vous serez encouragé à relever de nouveaux défis et à développer de nouvelles compétences. Notre programme d'onboarding sur mesure vous mettra sur la bonne voie et, grâce à votre responsable, à l'équipe des RH et à notre plateforme d'apprentissage interne, vous aurez de nombreuses opportunités d'évoluer sur le plan professionnel.
Envie d'une nouvelle aventure ?
Faire partie d'InterCloud veut dire rejoindre un environnement international et innovant dans lequel vous serez encouragés à agir, prendre des décisions, communiquer et collaborer sur de nombreux projets.
Nous travaillons pour le succès d'InterCloud mais aussi celles de nos collaborateurs.
About InterCloud
InterCloud is a leading Software-Defined Cloud Interconnect (SDCI) provider that transforms global connectivity, reduces network complexity and accelerates growth and innovation for global business – securely, quickly and easily.
Its end-to-end global connectivity platform eliminates the complexity in deploying the cloud, giving businesses full control over the security, sovereignty and performance of their critical data traffic with complete peace of mind.
The company is a trusted advisor to some of the world's leading brands when it comes to leveraging the cloud for future success. With offices across Europe, the company's platform is underpinned by its team of cloud experts who guide customers to implement effective strategies to leverage the power of the cloud across their organization – giving customers the ultimate peace of mind that their business will be fit for the future.
Digital Marketing Manager (H/F)
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